Liberty Roofing Pros Captures the Calls They Were Missing

The problem

Carlos built Liberty Roofing Pros from scratch — just him and a small crew, doing quality work and growing by reputation. The problem was infrastructure. There was no front office. No dedicated person on the phones. Carlos was the owner, the estimator, and half the time a roofer himself. When a new lead called, he was usually on a ladder. He'd call back at the end of the day, but by then the homeowner had already picked someone else. Carlos wasn't tracking the missed calls — he didn't have time for that — but he knew the pattern. Good weeks had a lot of new inbound. Slow weeks were just whatever came in through the cracks. He kept telling himself he needed to hire someone. But adding a full-time office employee felt like a big leap for a company still finding its footing. So he stayed stuck: growing, but slowly, and not sure why.

What we did

• Deployed an AI voice agent to handle every inbound call from the first ring — no more voicemail, no more call-back delays.
• Programmed it to sound like a real Liberty Roofing team member: warm, confident, and able to answer basic questions about the service area, process, and timeline.
• Built a qualification flow that separated urgent repair calls from standard estimate requests, routing them to the right calendar slot automatically.
• Set up automated appointment reminders via SMS so no-shows dropped significantly and Carlos's crew showed up to confirmed, ready jobs.